In December last year, the latest annual cycle of Continuous Training for Insurance Brokers working for Argentinian ICMIF member San Cristóbal Seguros came to an end. This training programme has taken place every year for the last 21 years. A training and loyalty day for the company’s brokers (known in Spanish as “Productores Asesores de Seguros” or PAS) was held in each of the nine cities where San Cristóbal Seguros has branches (with a total of 1,000 brokers). The focus this year was on digital transformation, a trend that ICMIF is seeing across its membership.
The topics addressed over the course of the 2019 broker training programme, as established by the National Insurance Superintendence (SSN) in Argentina, were “Cultural Change for Digital Transformation” during the first four-month period and “Towards the leadership of the PAS in the Digital Insurance Market” for the second period. These were face-to-face training sessions in the cities of Rosario, Santa Fe, Córdoba, Federal Capital, Mendoza, Resistencia, Tucumán, Bahía Blanca and Mar del Plata. The training sessions allow the brokers to attain the teaching hours required by the SSN for the renewal of their licence to operate.
The training was given by Nicolás Renzi, Leader of Digital Transformation at Grupo San Cristóbal; Diego Schneider, Commercial Manager; Damián Sztarkman, specialist in Business, Marketing Strategy and Digital Marketing; Héctor Perucchi, an advisor to insurance companies and someone who is recognized for his technical career in the industry; and Nicolás Olazábal, Director of the company Espacio SellingPoint, Competencias y Talentos (a professional development/training company).
“We are happy to finish this cycle of Continuous Training for Brokers and to have provided another year of training sessions to the PAS, with more than 18 events throughout the country, and with the aim of offering updated and interesting information to facilitate and optimize their management and business, bringing them a broad vision on commercial and technical issues, ”said Vanesa Rocca, General Manager of San Cristóbal Seguros.
In 2019, the broker training provided by San Cristóbal Seguros was focused on improving customer experiences in the era of digital transformation. From the two programs that took place, the company’s aim was to disseminate the key tools needed by brokers on the road to the digitalization of the industry.