Do you find yourself surprised when your insurance customers don’t act how you might expect, especially when it doesn’t seem to be following their own best interests? Would you like to hear about some alternative, proven approaches for you to help guide your customers through the complexities of insurance products: including claims, policy administration and filling out application forms? Behavioural Economics (BE) is an emerging field combining psychology and economics to offer a more realistic picture of how our customers actually behave. In this webinar, Nick Mingo, a Behavioural Scientist from Swiss Re, shares examples of some of the behavioural economics insights that he has been applying with life and non-life insurers globally for the past five years.
- Nick Mingo, Accelerator Lead Asia – Behavioural Economics, Swiss Re (Hong Kong)