Strategic positioning to leverage mutual advantage in tomorrow’s ecosystems

The mutual advantage: Episode 1, P&V (Belgium)

For more than 110 years, being a cooperative has helped P&V Group (Belgium) make a difference for its customers and have a positive impact on society. By making insurance accessible to as many people as possible, P&V embodies its commitment to a solidary and sustainable society. It aims to create long term value for all its stakeholders by being a sustainable, customer-orientated, accessible and engaged cooperative.

However, to remain relevant in the future, it must build on these competencies and transform its business model by evolving the way it provides insurance solutions and offers added value to customers. In this webinar, P&V share how it is preparing to operate in today’s and tomorrow’s ecosystems through an adapted offering and new interaction model with brokers and customers. Also, how as a cooperative, its clear vision and mission is translated into the principles for the solutions offered in the client’s ecosystems (favouring prevention and sustainable services). Finally, some examples of how P&V can play a role in supporting compatible and integrated services and partners leading to the provision of insurance-as-a-service.


  • Sophie Misselyn, Member of Management Committee

In this series of bi-monthly webinars, ICMIF members from around the world present how they leverage their mutual/cooperative difference in order to gain competitive advantage in their market. In each case study, an ICMIF member shares how they embed the mutual/cooperative value proposition within their business strategy to create a positive differentiator from their competitors. Hear different examples of how mutuality makes a difference across various business functions, delivering enhanced value for member-customers and other stakeholders. We also hear how these mutual/cooperative insurers are transforming their business, in today’s rapidly changing landscape, to create a sustainable, purpose-driven, customer-centric organisation for the future.

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