Mutuality at the heart of a purpose-driven growth strategy

MAS is one of only two mutual insurers in the New Zealand market and has historically served the country’s community of health professionals. As it marks its centennial year, MAS is reflecting on where it has come from over its first 100 years, and where it is headed in the next 100 years. It has recently begun executing a growth strategy, having realigned the company’s purpose to “inspire a healthier New Zealand”. In this webinar, hear about MAS’ journey to become purpose-driven and accelerate growth in a new target market through its mutual advantage.

The mutual advantage: Episode 6, MAS (New Zealand)


  • Martin Stokes, CEO
  • Matt Judge, Chief Finance and Risk Officer
  • Mike Davy, Chief Member Advocacy Officer

In this series of bi-monthly webinars, ICMIF members from around the world present how they leverage their mutual/cooperative difference in order to gain competitive advantage in their market. In each case study, an ICMIF member shares how they embed the mutual/cooperative value proposition within their business strategy to create a positive differentiator from their competitors. Hear different examples of how mutuality makes a difference across various business functions, delivering enhanced value for member-customers and other stakeholders. We also hear how these mutual/cooperative insurers are transforming their business, in today’s rapidly changing landscape, to create a sustainable, purpose-driven, customer-centric organisation for the future.

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