Digital Income: Customer-centric innovations with digital ecosystems

The digital mutual: Episode 8, NTUC Income (Singapore)

Since it was founded 50 years ago, NTUC Income (Income, Singapore) has grown into a thriving social enterprise, serving over two million customers with its offerings in life, health and general insurance. In addition to being one of the leading composite insurers in Singapore, the organisation has also gained recognition as a digital and multichannel insurer, winning local and regional accolades for its digitalisation efforts, e-commerce prowess and product innovation capability. Ranked as Singapore’s leading digital insurer, Income’s impetus for innovation and digitisation has always been customer-centricity. It constantly challenges itself to design next-generation insurance offerings that reimagine the way customers engage with, purchase and consume insurance, and deliver more value to its customers. In this webinar, Peter Tay and Max Tiong share examples from Income’s Digital Transformation Office (DTO) of their people-centric propositions and some of the strategic partnerships to scale digital innovation that have guided Income’s journey in the pursuit of digital transformation.


  • Peter Tay, Chief Digital Officer
  • Max Tiong, Head of Transformation

In this series of bi-monthly webinars, various ICMIF members from around the world will showcase their digital strategy and journey in the pursuit of digital transformation. In these case studies, learn how leading mutual/cooperative insurers are harnessing the power of technologies to digitise their business and integrate digitalisation and innovation into their overall strategy, whilst maintaining their unique value proposition and member-driven focus. Hear examples of new technological capabilities, digital innovations and strategic partnerships in the digital ecosystem as they look to transform their business models and organisational culture to adapt for the increasingly digitalised world.

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