Anadolu Sigorta is first Turkish insurer to receive certification for its research and development centre from the Ministry of Industry and Technology

17 August 2022

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Thanks to its ongoing success in research and development (R&D) activities in insurance, ICMIF member Anadolu Sigorta (Türkiye) has been granted a certificate by the Republic of Turkey Ministry of Industry and Technology which recognises these efforts. Anadolu Sigorta is the first insurer to be awarded this certificate and, in a recent press release, the company says the certificate will enable it to strengthen its pioneering and leading position in the insurance sector with the innovative solutions it will offer through its R&D Centre.

Anadolu Sigorta says it plans to accelerate its R&D activities, which it has been carrying out since 2017, thanks to government incentives.

Aiming to follow technological developments in an academic framework by collaborating with universities through its R&D Centre, Anadolu Sigorta also plans to increase its support for the development of the company and the insurance industry with innovative ideas.

Proud to be the company of firsts

Deputy General Manager, Mehmet Abacı stated that they are very happy that the R&D Incentives General Directorate of the Ministry of Industry and Technology accepted the application for certification for Anadolu Sigorta’s onsite R&D centre and said, “Thanks to the R&D Centre certificate that we have been awarded for our innovative and high added value solutions in our sector. While we continue to produce at full speed, we will also reduce the foreign exchange outflow from our country to abroad. We aim to increase the benefits we offer to our customers with our services with advanced technological infrastructure. I would like to thank all my colleagues who contributed to this project, which will contribute to the transformation of Anadolu Sigorta at a high level. We are proud to be the company of firsts.”

Earlier this year, Anadolu Sigorta was announced as a winner of Celent’s Model Insurer Program 2022 in the Customer Experience Transformation category, for its digital insurance “juno” mobile application, aimed at the millennial generation. The Celent Model Insurer awards recognise the effective use of technology in different areas critical to success in insurance, providing practical insights and examples of innovation. This award commended the work Anadolu Sigorta is doing to improve the experience for prospects, policyholders, distributors, vendors and other constituents.

Established in 1925, Anadolu Sigorta is now one of Turkey’s largest insurance carriers. Anadolu Sigorta’s “juno” platform delivers protection products that are well-designed to engage both the changing consumption behaviours and service expectations that underserved millennial’s demand.

A case study of how Anadolu Sigorta detected organised fraud via social network analysis was featured in an ICMIF webinar in 2021, part of our “The digital mutual” series. This webinar series features case studies of how leading mutual/cooperative insurers are harnessing the power of technologies to digitise their business and integrate digitalisation and innovation into their overall strategy. It includes examples of new technological capabilities, digital innovations and strategic partnerships in the digital ecosystem as ICMIF members look to transform their business models to adapt for the increasingly digitalised world.

For member-only strategic content on the cooperative/mutual insurance sector, ICMIF members have exclusive access to a range of online resources through the ICMIF Knowledge Hub.

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