Access the ICMIF Knowledge Hub homepage. Members are encouraged to bookmark this page for future reference.

Video presentation

SuperApp by UNIO: The cooperative mobile solution for the Unimed System

ICMIF Americas Digital Conference 2021 - Innovative solutions: how to transform your business model

At the height of the global pandemic Seguros Unimed (Brazil) the largest cooperative health system in the world, launched its SuperApp. The app is an integrated platform where customers can find everything in one place. Users can register on the app using their social security code and have access to personalised, customised solutions available on their phone. The platform also has a series of free services that can be used such as health promotion and education for health.

The SuperApp was developed by Seguros Unimed’s digital innovation cell, Stormia, in partnership with Unio, an open API (application programming interface) part of Unimed. The app brings together all the services offered by the company in one place, and operates across the various verticals of HealthTech, DentalTech, InsurTech, WellebingTech, FinTech and EduTech

Unimed markets and distributes individual insurance policies through the app, as well as inviting other cooperatives to use it, creating a digital cooperative platform. Every cooperative has its own settings, customers and doctors and some coops are already integrating their own medical record systems. Client locations are identified using GPS and AI algorithms are used to offer solutions specific to them.

There are already 5.7 million people using the SuperApp since it launched in 2020 (largely driven by the intensive use of telemedicine during the pandemic) and it is expected this will have increased to 6 million by the end of 2021. To date, the app is only available in Brazil, but the goal is that the technology will be made available globally for all coops and mutuals who are interested in using such a solution. It is even possible for coops to contribute to innovative solutions through the app and there are hopes that the app will become a hub in the future.

Presenter:

FĂ¡bio Leite Gastal, Director – New Business, Seguros Unimed (Brazil)

More information

If you would like more information on the topic or case studies presented above, please contact us. We are here to make tailored introductions to your fellow ICMIF members and we can also share other member-only resources with you based on your specific challenges and interests.

Scroll to Top