Upcoming: 21 October 15:00-16:00 BST

In a context where organisations strive to deliver a seamless and aligned experience for both their customers and employees, the employer brand plays a pivotal role in ensuring overall brand consistency. Through the Beneva case study, this webinar will demonstrate how an integrated approach between Human Resources and Marketing Communications teams helps align messaging, strengthen brand influence, and bring a shared story to life for both the market and talent.

The webinar will offer a practical look at the key success factors for fully leveraging brand attributes and assets, while delivering an authentic, engaging and consistent employer value proposition.

Speakers:

• Gabrielle Bourque, Talent Attraction and HR Marketing Advisor – Talent, Culture and Communications, Beneva (Canada)
• Annie Pelletier, MBA, Senior Manager – Brand and Marketing, Communications Strategy, Customer Experience and Marketing, Beneva (Canada)