Simplyhealth’s purpose journey to becoming a B Corp

In July 2022, Simplyhealth became the UK’s first health insurer to achieve B Corp certification. In doing so, it joined nearly 1,000 pioneering UK companies that are leading a global movement to shift the purpose and image of business. As a purpose-led organisation striving to ‘improve access to healthcare for all in the UK’, Simplyhealth is already inspiring others. It is modelling both the behaviours and the governance structures that it and others believe require widespread global adoption, so all businesses can be a force for good.

In its 150th year, Simplyhealth is celebrating its heritage with its 2.3 million customers, while firmly looking to the future. One year into the delivery of an ambitious new business strategy, Simplyhealth is refreshing its ESG strategy for a post-COVID world and challenging itself to go further on commitments for the future, such as its path to Net Zero. This webinar covers key elements of Simplyhealth’s ESG journey to date, including B Corp certification and how it has, and will continue to use its purpose to hold itself to the highest impact standards in healthcare.

The mutual advantage: Episode 9, Simplyhealth (UK)


  • Vicky Bramley, Chief of Staff & Head of Strategy
  • Charlotte Cook, ESG Lead

In this series of webinars, ICMIF members from around the world present how they leverage their mutual/cooperative difference in order to gain competitive advantage in their market. In each case study, an ICMIF member shares how they embed the mutual/cooperative value proposition within their business strategy to create a positive differentiator from their competitors. Hear different examples of how mutuality makes a difference across various business functions, delivering enhanced value for member-customers and other stakeholders. We also hear how these mutual/cooperative insurers are transforming their business, in today’s rapidly changing landscape, to create a sustainable, purpose-driven, customer-centric organisation for the future.

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